Russians in Thailand Save Money on Shopping and Excursions
The high season in Thailand is almost over, and although there are at least two months ahead, DMC’s already consider the season as one of the most difficult in their history.
The thing is that not only the tourists’ flow, but also the purchasing power of tourists have decreased because of devaluation of the ruble. It was especially noted in Pattaya, traditionally attractive for budget travelers.
According to analysis of Pavel Gorbenko, the managing director of Sayama Travel, every Russian guest spent approximately 500 dollars per trip for shopping and excursions before crisis. In December 2014, this number decreased twofold. Andrey Novikov, director of TEZ Tour Thailand, agreed. Those who preferred not expensive three-star hotels tighten their belts more than any others; they paid 70 per cent less. The least decrease was stated in luxury segment. Those who stay in Thailand in four-star and five-star hotels paid only 10 – 20 per cent less for shopping and sightseeing. Therefore, those tour operators happen to be in winning situation who focused on more expensive clients, Andrey Novikov concluded.
Although, Maxim Lobanov, the President of PAKS Company, supposed that it was early to talk about financial results. He also added that office expenses of Thai incoming companies have been optimized during the season.
Moreover, at the end of February, the positive dynamics has been noted, since the currency exchange rate of the ruble has steadied and even strengthened, so the tourists spend money easier. According to calculations of Pavel Gorbenko, at the end of February, tourists spent for shopping and excursions not 50 per cent, but 70 – 75 per cent of the level of the last year.
Yury Mishchenko, graduated from Moscow Institute of Foreign Languages, has more than 15 years experience in tourism and travel. Working both in tour operator company as destination manager, and in travel agency as sales manager, he is focused on analysis of Russian tour operators’ daily routine. Recently, Yury works in Baginet Marketing and Sales Agency.