The July 2026 sales calls data reveals that a Russian outbound tourism market is deeply conservative in its destination choices. Turkey, Egypt, and Vietnam dominate sales, while secondary destinations like Thailand, the Maldives, China, and the UAE maintain steady demand. European destinations remain in sharp decline. The single most consistent finding across all sales calls this month: Russian tourists overwhelmingly prioritize beach vacations. Agents repeatedly stated that when clients choose between a sea destination and an excursion-based destination, they will "always choose the sea." This creates a structural barrier for landlocked destinations like Uzbekistan.

June 2026 analysis by recent Baginet meetings with travel agencies across Russia reveals a polarized market. While mass-market beach destinations continue to dominate, there is a growing interest in unique, safe alternatives, particularly in Central Asia. The analysis below is based on the June 2026 reports of sales calls made by Baginet with 139 travel agencies from 8 cities across Russia, as well as agencies in Armenia and Georgia.

May 2026 analysis from Baginet expresses strong interest in resuming UAE sales immediately after restrictions are lifted. A total of 148 interviews were conducted by Baginet team with managers and general directors of tour agencies and tour operators across 8 countries and 12 cities. The geographic breakdown is as follows:  Russia (52.5%: Chelyabinsk, St. Petersburg, Donetsk, Moscow, Yaroslavl, Ekaterinburg); Kazakhstan (22.5%), Azerbaijan (12.5%), Uzbekistan (12.5%), Belarus (5%), Armenia (5%). 

April 2026 sales in Russia and CIS travel agencies are characterized by a complete halt of UAE revenue and a strong but incomplete pivot to Southeast Asia (Vietnam/Thailand) and Turkey, according to the meetings with travel agents conducted by Baginet team. A total of 135 sales calls were made across 4 countries and 7 cities:  Russia (51.4%: Chelyabinsk, Moscow, Arkhangelsk, Tyumen); Kyrgyzstan (22.9%), Belarus (20%), Armenia (7%). 

March 2026 Sales Analysis by Baginet shows that the market is in a holding pattern, with travel agencies awaiting clarity on Middle East stability. A total of 137 interviews were conducted by Baginet team with general managers and managers of travel agencies across 6 countries: Russia (43.2%), Belarus (27.0%), Kazakhstan (10.8%), Armenia(10.8%), Georgia (5.4%), and Azerbaijan (2.7%). 

February 2026 sales analysis from Baginet shows a steady interest toward visa‑free beach destinations, with the UAE, Turkey, Egypt, and Thailand leading the market. European countries like Greece maintain a niche but are constrained by bureaucratic hurdles.

January 2026 analysis from Baginet by recent meetings with travel agencies show a pragmatic preference for value, convenience, and certainty. This review is based on direct conversations with 136 tour agency representatives across 7 cities in four countries. The UAE is undisputed leader. Turkey is losing ground, other favorites hold steady.