XVII Intourmarket International Travel Fair has finished

From 12 to 14 March the Intourmarket-2022 International Travel Fair was held at the Expocentre Fairgrounds in Moscow. As part of the official opening of the exhibition Elena Lysenkova, Deputy Head of the Federal Agency for Tourism (Rostourism), delivered a welcoming speech. “This is a special platform which currently gains even more relevance and significance because now industry professionals are lacking space and personal interaction to search for new opportunities, to develop new tourist links, to establish new tourist routes, to create new tour products and offers”.

In 2022 more than 720 exhibitors from 14 countries and 71 regions of Russia took part in the Intourmarket International Travel Fair. For three days above 12 650 travel industry specialists visited the exhibition. Over 300 accredited journalists of federal, specialized and regional media gave a full coverage of the event.

The Intourmarket exhibition was held at the high-profile Expocentre Fairgrounds in a festive environment. At the exhibitors’ booths visitors could obtain information about new tourist destinations and routes, museums and exhibitions, learn about proposals of reliable tour operators and accommodation facilities. Visitors got informed about cultural traditions of Russian regions, took part in master classes, watched thematic installations and performances of folklore groups. They could also take part in raffles for prizes and vouchers, contests and sampling of gastronomic souvenirs.

This year the exhibition boasted an extensive program of business events: more than 60 business sessions with the participation of over 320 speakers took place at six conference halls of the Expocentre. Industry professionals discussed the future of the travel industry in an open dialogue. Presentation discussions introduced new ideas and growing opportunities for business, novel interregional routes and travel projects in Russia, as well as new promising types of tourism — ecological, ethno- and auto-tourism, Arctic, children’s, weekend tourism. By tradition events for IT-technologies in tourism were held as well as workshops for tourist information centers and travel journalists. Medical and health tourism readied for rebooting was not overlooked either.

The second day of the Fair was traditionally appointed the Day of MICE tourism and Charity. Within the framework of this day the Travel Business with an Open Heart charity auction with travel, gastronomic and art lots provided by the fair exhibitors was organized. The exhibition and the auction resulted in raising 115,324 rubles for the children’s hospice. 

The third day of the exhibition this year was the Day of IT-technologies at the Intourmarket which featured the Intelligent Travel Marketing Conference and a practical session on Internet-promotion for tourist information centers, museums, regional tour operators and other market participants.