ITB China officially announces Georgia as partner destination for 2026

Georgia has been appointed Official Partner Destination of ITB China 2026, taking place from 26–28 May 2026 in Shanghai, underscoring its strategic focus on the Chinese outbound travel market and a new phase of cooperation in destination promotion, industry exchange, and business matchmaking.

As a leading B2B travel trade platform dedicated to the Chinese market, ITB China will work closely with the Georgian National Tourism Administration (GNTA) on destination promotion, industry exchange, and business matchmaking, further enhancing Georgia’s visibility and deepening cooperation within the Chinese travel industry.

About ITB China
ITB China 2026 will take place from 26 to 28 May in the Shanghai World Expo Exhibition & Convention Center. ITB China is the B2B exclusive travel trade show focusing on the Chinese travel market, bringing together hand-selected top buyers with industry professionals from all over the world. The show provides various networking events and a unique state-of-the-art matchmaking system to maximize business opportunities.