Analytics 09.02.2026
February 2026: where the Russians are Vacationing
The February tourist flow continues to show a trend towards geographical diversification, which began in January. Based on data from the tour aggregator Sletat.ru the picture of sales and search interest of tourists for February 2026 included in the top ten:
Egypt – 26.5% of all sold tour packages
Thailand – 21.3%
UAE – 14.4%
Vietnam – 10.5%
Russia – 5.8%
China – 5.2%
Maldives – 3.2%
Turkey – 3.1%
Sri Lanka – 3.1%
Cuba – 1.9%
The main changes in the top ten sales leaders compared to February 2025:
Egypt keeps its leadership, rising from second place of the last year to first and significantly increased its share in tour sales from 18% to 26.5%.
Thailand, on the contrary, has shifted from first to second place over the year, and its share in sales has decreased from 28.7% to 21.3%.
The UAE has a solid third place, which the country has been maintaining for several years. This February the share of the destination in sales is higher (14.4%, compared to 13.6% a year ago).
Photo by Natalia Klimenok