Tourists bought up from a third to half of all summer tours to Turkey
Despite the fact that Turkey is the undisputed favorite of summer among outbound destinations, the rise in price of package tours to Turkish resorts makes the Russians partially change their preferences for holidays in this country. Demand has shifted to the edges of the season, the average duration of travel is reduced, cheap Alanya has grown.
According to tour operators, as at beginning of April the volume of early sales of Turkey increased from 10 to 30% compared with the same period last year. This is not the same record dynamics during the early booking of 2018, when the demand for Turkish resorts has increased several times.
There are several reasons for the slowdown in demand for Turkey: first, this is an increase in prices for accommodation at Turkish hotels. Against the background of growing demand from European markets and inflation in the country itself, hoteliers raised prices from 10 to 20%, Moreover, some hotels changed the price during the early booking campaign, which was not the case before. The transition in price from dollar to euro also affected the cost of accommodation.
The second reason for the rise in price of the Turkish product in Russia was the lack of subsidies from the Turkish government for charters. If in 2017, Turkey paid $ 6,000 for each charter flight, which allowed tour operators to form attractive product prices, then this year the Turkish government decided to stop this practice. Add here and the traditional annual price increases for jet fuel, which also led to an increase in the cost of package tours.
As a result, in the season of 2019, compared to previous season, Turkey added at least 10% in price, for some periods - an average 20%. But, as experts say, the tourists have partially compensated this rise in price with discounts for early booking, shown high activity in this action.
A decrease in the solvency of Russian tourists also played a role in reducing the growth rate of Turkey. This makes some Russians to look for more affordable holiday options at domestic resorts or even to refuse from the idea of a vacation at sea. Moreover, as experts add, a certain part of the audience is “tired” from the Turkish resorts.
Yury Mishchenko, graduated from Moscow Institute of Foreign Languages, has more than 15 years experience in tourism and travel. Working both in tour operator company as destination manager, and in travel agency as sales manager, he is focused on analysis of Russian tour operators’ daily routine. Recently, Yury works in Baginet Marketing and Sales Agency.