Turkish hoteliers' income and hotel prices in Turkey reached a three-year record in 2019. Nevertheless, the hotel sector expects an increase in tourist flow in 2020.
The Turkish Hotel Association (TÜROB) has published a final report of the sector in 2019. According to the industry Association, the hotel industry in Turkey last year added in all three key indicators: average load, average room price (ADR) and average room income (RevPAR). These indicators have become maximum over the past three years.
The most successful destinations in Turkey are Istanbul and Antalya. The average occupancy indicator in Istanbul increased by 3,9% to 74% in 2019, the average daily room price was 89,6 Euros (+ 9,3%), room income increased by 13,6% to 66,3 Euros.
In Antalya, the average occupancy indicator during the year was 65,7% - an increase of 1,8% compared with the previous year. Prices at the facilities of the Antalya coast increased more than on the coast of the Bosporus (+ 12,5%), but have not yet reached the Istanbul level. On average, price for a room in Antalya was 87,7 Euros per day. As for the income of resort hotels, they grew by 14,7%: RevPAR is 57,6 Euros.
According to TÜROB forecasts, in the 2020 season, hotels in Turkey will rise in price by at least 10%. According to Russian tour operators, accommodation prices in Turkey for the summer of 2020 increased in price from 5 to 15%.
According to ATOR experts, such a change in price will not have a significant impact on demand in the Turkish destination. So far, tourists can compensate this increase by buying tours on early booking stage.
By the end of January 2020, within early booking program, tour operators had already sold one fifth of the planned volumes in Turkey. It is assumed that this year during the early booking campaign in the Turkish destination, the leading players can sell up to 55-65% of the total summer volume of tours to Turkey.
According to forecasts of industry associations in Turkey, the country's tourism sector will continue to grow in a three-year perspective, including due to the preservation of the volume of tourist flows from the main source markets, which include Russia and Germany.
Yury Mishchenko, graduated from Moscow Institute of Foreign Languages, has more than 15 years experience in tourism and travel. Working both in tour operator company as destination manager, and in travel agency as sales manager, he is focused on analysis of Russian tour operators’ daily routine. Recently, Yury works in Baginet Marketing and Sales Agency.