The action of early booking in Spain is much more active than a year ago
Early sales confirm increased tourist flow to Spain. Operators note an increase in demand for original and exclusive tours, including the off-season dates. According to the Russian Border Service, for 9 months Spain hosted about 693 000 Russian tourists, which is 5,4% more than in the same period last year. In terms of tourist flow, the country is only after Turkey and Italy. The previous three years Spain was on the second position. “The volumes of early sales are several times higher than last year. The sales depth reaches September 2020,” said Svetlana Baranova, the PR director of Tez Tour.
The company Time-tour also noted that in November a lot of sales were already made for the summer of next year. “A year ago there was no such activity. But now tourists began to think about discounts in advance, plan their vacation,” explained Nelya Ogurtsova, the commercial director of the company.
ClickVoyage marketing and sales director Irina Golubeva suggests that part of the tourist flow from Barcelona has been shifted to Tenerife and Madrid, both destinations have increased in volume over recent months. At the end of the year, Spain grew by 18%. The operator managed to increase volumes by expanding the flight program on regular flights. “The appearance of regular Aeroflot flights to Valencia in the summer attracted the attention of tourists to this region. Costa del Sol and Costa Blanca, which were not covered with charter programs, are popular with individual clients. Majorca and Tenerife also showed high sales growth, including due to the excellent hotel base for VIP clients,” she said. ClickVoyage operator sells Spain at about last year’s level. Major sales are now 3-4 weeks in advance. Ms. Golubeva noted the interest for 5-star hotels which offering good discounts - for example, Iberostar hotels in Mallorca and Tenerife and new Ikos in Andalusia.
Yury Mishchenko, graduated from Moscow Institute of Foreign Languages, has more than 15 years experience in tourism and travel. Working both in tour operator company as destination manager, and in travel agency as sales manager, he is focused on analysis of Russian tour operators’ daily routine. Recently, Yury works in Baginet Marketing and Sales Agency.