Being Safe and Interesting Can Coexist
How to be voted the best Airlines in the social media age? Where does creativity stop and responsibility start? Russian Travel Digest analysed modern tendencies and can help to figure it out. We offer proven approaches to safety that help educate and inform passengers how to stay safe in the event of an emergency through the art of critical thinking and creative tactics. Ready to learn more? Let us know. Until then, please remember to fasten your seatbelt and enjoy.
Turkish Airlines with LEGO characters, 28+ million viewers
Star Alliance member Turkish Airlines has a fleet of 329 (passenger and cargo) aircraft flying to over 300 destinations worldwide. Turkish Airlines is famous for its success in creating viral videos about safety demonstrations and other important topics. During the 6 months (up to February 2019), more than 28 million watched the video of adorable LEGO characters explain, step-by-step, what to do and the importance of following rules during the flight.
Later the video was deleted from the database, but here you can take a look at another version:
684 000+ viewers
Recently Turkish Airlines presented a film to another target audience, directed by English film director and producer Sir Ridley Scott (Alien, Blade Runner, Gladiator, The Martian, etc.).
Air New Zealand and the Most epic video, 21 + million viewers
In 2014, Air New Zealand (the official airline of Middle-earth, by the way) has celebrated the final film in The Hobbit Trilogy, “The Hobbit: The Battle of the Five Armies”. Cuba Gooding and Katie Holmes show us the beauty of New Zealand, with special cameos by Sylvester McCoy, Dean O’Gorman, Weta Workshop (who provides design and manufacturing for production companies and the creative industry), and co-founder Sir Richard Taylor. Enjoy The Most Epic Safety Video Ever Made, starring Elijah Wood and Sir Peter Jackson, as more than 20 million viewers did while reminding everyone the importance of inflight safety:
Air New Zealand and the World’s coolest video, 2 + million viewers
Last year Air New Zealand focused on global warming with a spotlight on the frozen continent, Antarctica, in its latest safety video that featured Keane’s “Somewhere only we know” in the soundtrack. Featuring Hollywood actor and environmentalist Adrian Grenier, the World’s Coolest Safety Video takes viewers on a breath-taking journey to Antarctica, where Kiwi scientists are tackling the most pressing questions on global climate change. Building on Air New Zealand’s long-standing partnership with Antarctica New Zealand and the New Zealand Antarctic Research Institute, the video sees Adrian team up with Scott Base scientists to track penguin populations, study ice core samples and visit early explorer Ernest Shackleton’s hut and the vast Dry Valleys. More than 2 million viewers and all the penguins are safe. Awesome for travelers, families, naturalists and kids!
The link was modified later but even now it has more than 19 000 viewers (you can check it here:)
British Airways are fond of artists and comics, 11 million+ viewers
In 2017, British Airways, in collaboration with Comic Relief and other famous actors, created a safety video that opened to more than 11 million viewers. Celebrities are seen auditioning in humorous sketches in front of comedian Asim Chaudhry, as Chabuddy G, while simultaneously demonstrating the safety features and procedures on the aircraft.
British Airways with the VIP travelers – kids, 1,5+ million viewers
British Airways loves kids! Discover videos with British Airways and Kidzania London or check out how professionally two young travelers compare British Airways and American Airlines.
KLM Royal Dutch Airlines connects Earth hemisphere, approx.2 million viewers
Safety rules are not the only subject airlines approach creatively. If you decide to explore a new city with a local, take a look at KLM Royal Dutch Airlines initiative – more than 1.7 million views in less than a month! Connect and share cultural insights with take-off tips.
Southwest Airlines' Medical Transportation Grant Program, 700 000+ viewers
Airlines and their approach to information is often fun and funny, but they can also be very serious, supporting communities during natural disasters, tragedies or when children are in need, as Southwest Airlines from Texas is known for
Singapore Airlines with Singapore Tourism Board will help you to discover the region, 1 million 800 000+ viewers.
We have already mentioned that Singapore Airlines was named "Best Asian Airline" in Russia and the CIS countries by Business Traveller for 2016-2018 and was placed into 4th place besides TOP 20 world airlines. Besides its comfort, style and creativity, safety has always been the priority. Check out the safety video, produced in partnership with Singapore Tourism Board and then let’s start planning your journey.
Hawaiian Airlines, 82 000+ viewers
It is nice to remind people of new destinations, future activities and the natural beauty of the world as Hawaiian Airlines did in its safety signs. You will be touched by the sand on the plane and a dancing flight attendant. Aloha and welcome aboard!
Regardless of the airlines you choose, always remember to bring safety aboard. Have fun!
This article was last published in 2019. It has been revised and updated with new information.