Spring / Summer 2021 Workshop by Coral Travel, one of the first trade tourism event after pandemic
On March 9, Coral Travel held the Spring-Summer 2021 workshop at the Hyatt Regency Petrovsky Park hotel in Moscow. It was the first large-scale event of the company since the beginning of the pandemic. Everybody was eager to communicate not on-line, but face to face. The event combined traditions of exhibitions, seminars and workshops.
So, in 10 conference rooms were held seminars on main travel destinations: Turkey, Russia, Spain, Tunisia, Cyprus, Greece, Bulgaria, Montenegro, UAE, Tanzania, Maldives, Sri Lanka, VIP tourism and GDS tours. A small exhibition was held in the ballroom with 48 exhibitors from Turkey, Greece, UAE, Tunisia and the Maldives presented the most popular hotels. Greece and Tunisia as travel destinations were presented by national tourism offices.
A new trend of the season is the absence of print catalogues. The online catalogues of Coral Travel were demonstrated on touch screens. The needed info could have been downloaded via QR codes. The printing materials are leaving because of high expenses. The marketing costs in tourism will be cut, new promotional tools are wanted. Still nothing is more effective then personal communication and strong relationships between partners in any industry.
Natalia Klimenok, graduated from two the most popular Russian universities, Moscow State Linguistic University in 2001 (specialization - linguistics and intercultural communication) and Moscow State University in 2002 (specialization - PR and publicity), several years worked on radio station, before to come to tourism industry in 1995. 8 years she worked in one of the biggest tour operator in Russia, Labirint Travel Company, the main wholesales for such destinations as Greece, Finland and Scandinavia. Natalia has experience in MICE industry, including cooperation with federal organisations. Natalia has PhD in social science. Recently Natalia works in Baginet Sales and Marketing Agency as Executive Director.