PEGAS Touristik has announced Pegas Golf, a new conceptual project and the first offer on the Russian travel market to combine flights, stays in premium hotels and golf into a single package. The operator is targeting a high-margin segment with a solvent clientele and low competition, as comparable packaged golf products are not currently available on the Russian market, according to ATOR.
A dedicated landing page is already live on the operator’s website, featuring Golf Hotels, Golf Clubs, Golf Packages and special offers, including long-stay deals from 14 nights. The product drew strong interest from travel agents at a recent outbound conference; attendees sell Pegas Select premium packages and see golf as a practical, not abstract, sales opportunity.
“Golf is a frequently requested option among VIP travellers. Such tours are difficult, time-consuming and painstaking to assemble, because they require direct communication with the hotel and several other suppliers. The fact that PEGAS Touristik is the first on the market to package golf programmes is a big help to everyone working with these clients. I would go further – it is simply ‘wow’,” said Elizaveta, a Moscow travel agent and participant in the Pegas Select trip to Fethiye.
Pegas Golf covers 20 hotels in Turkey located on or near 12 golf clubs with 17 courses: 19 hotels on the Antalya coast and one, Hilton Sarigerme 5*, in the Dalaman region, home to the area’s only golf club, which opened on 31 August.
The standard Pegas Golf package includes concierge service and a Russian-speaking guide; complimentary seat selection; free carriage of golf equipment (one set per person, up to 10 kg, within total baggage); a Pegas Select airport desk; priority boarding and baggage delivery; individual Mercedes Sprinter VIP Mini or Mercedes Vito transfers; accommodation in the Pegas Golf hotel collection; and at least one Green Fee at the hotel’s course. Clients can add extra rounds, golf cars, buggies, clubs and equipment, VIP transfers, Fast Track and lounge services at Antalya airport, excursions, car and yacht rental, and in-hotel amenities.
PEGAS Touristik is also launching a Golf Academy for retail partners to train agents on sales specifics, terminology, logistics and working with golf travelers.
