VK, Russia’s Facebook, now offers booking for foreign tours

VK, the technology ecosystem best known for its flagship social network VKontakte, has launched a new travel booking feature that allows users to reserve organized tours across Russia and five international destinations. The announcement was made by the company on September 18, 2026. 

What is VK and VKontakte?  

For international readers unfamiliar with the platform, VK is one of Russia's largest technology companies, and VKontakte (often called "VK") is its flagship social network—essentially the Russian equivalent of Facebook. It is the undisputed leader in Russia's social media landscape, with a monthly audience of 93.4 million users in Russia as of the first quarter of 2026, reaching approximately 90% of the country's internet audience. On a daily basis, 62.7 million users in Russia access the platform. Beyond social networking, VK operates a broader ecosystem that includes VK Video, VK Music, the RuStore app marketplace, educational services, and various other digital products.  

The New Travel Booking Service  

The booking feature is integrated into "VK Mesta" (VK Places), a travel hub launched within the VK ecosystem in October 2024. The service now offers more than 500 organized tours to various cities across Russia, as well as to Uzbekistan, Belarus, Armenia, Turkey, and China. However, as of now, only tours within Russia are actually available on the site; the international destinations have been announced but are not yet listed for booking. According to VK, only Russian tour operators that have been certified by regional tourism committees are permitted to list their offers on the platform. Each tour undergoes moderation before publication to ensure quality standards. Users can browse destinations, review tour programs and conditions, and complete their booking directly within the service. To confirm a reservation, travelers only need to make a partial prepayment; the remaining balance is paid directly to the tour operator after all trip details are finalized.  

Photo of screenshot from VK Mesta page made of 29/09/2026.