What reasons prevents Morocco from stopping the decline in tourist flow from Russia
Morocco annually reports on the growth of foreign tourist flow, meanwhile, the results of statistics of the Russian market are not encouraging. According to experts, Morocco in recent years has been desperately fighting for Russian tourists, but so far without success.
According to the country's official data, Morocco hosted about 50 thousand Russian tourists last year. Thus, the Russian share in the total foreign tourist flow in Morocco is extremely small: less than 0,1%.
This year, the picture is also not encouraging. The total flow of foreign tourists to Morocco continues to grow - from January to August this year, the number of tourists in Morocco reached 7,5 million, which is 8,2% more than the data for the same period last year. The Russian tourist flow continues to decline steadily.
“About 32 thousand Russian tourists arrived in Morocco from January to August, by the end of the year we hope to get a figure of 45 thousand Russian tourists, which, unfortunately, is not up the last year’s figures,” said Samir Sussi Riah, the director of the National Moroccan Tourism office.
The interest of Russian tourists in tours to Morocco has not demonstrated positive dynamics for several years, noted tour operators working in the destination.
This is evidenced by the fact that Anex Tour, the only tour operator with a charter chain of Azur Air in Morocco, this year optimized the volume of transportation, leaving one flight for 10/11 nights. “We flew to Morocco from May to September. The demand in the destination corresponded to the planned volumes and did not exceed last year's figures,” the press service of the tour operator Anex Tour noted.
“There were fewer tourists during the summer period, since there were fewer charter flights to Agadir. In addition, part of the programs tour operators terminated a little earlier than planned. The reason is that many popular accommodation options in Agadir were not available. This happened due to the growing demand for Morocco from Western Europe and the markets of the Arab countries, as well as the strengthening of the domestic market,” explains Philipp Obruchev-Mironov, the head of the department of Intourist group.
Yury Mishchenko, graduated from Moscow Institute of Foreign Languages, has more than 15 years experience in tourism and travel. Working both in tour operator company as destination manager, and in travel agency as sales manager, he is focused on analysis of Russian tour operators’ daily routine. Recently, Yury works in Baginet Marketing and Sales Agency.