60 new routes will appear for travelers in the low season as a part of the project. St. Petersburg and the Finnish Saimaa region together create the “Tourism Corridor” project. The project includes at least 60 routes connecting the Northern capital and the Finnish cities of Lappeenranta, Imatra, Savonlinna and Mikkeli. This was reported by Anna Nevinskaya, the head of the development department of the City Tourist Information Bureau.
Five cities will be promoted as one region, but two different experiences in one journey. The project is designed for attraction of tourists in the low season.
“At the initial stage, we expect to attract about 200 thousand tourists, in the future, the potential flow can reach up to a million people annually,” A. Nevinskaya said.
The “Tourist Corridor” project, funded by the EU under the Southeast Finland-Russia cross-border cooperation program, is designed for three years. Its total cost is about 837 thousand Euros. According to A. Nevinskaya, at the moment, in particular, the leading international tour operators from Copenhagen are interesting in tour packages to St. Petersburg and the Saimaa region of Finland. A FAM trip will be prepared in March 2020.
“The main source markets will be determined after market research, but now we recognize that this is exactly Europe and Japan,” A. Nevinskaya added.
Yury Mishchenko, graduated from Moscow Institute of Foreign Languages, has more than 15 years experience in tourism and travel. Working both in tour operator company as destination manager, and in travel agency as sales manager, he is focused on analysis of Russian tour operators’ daily routine. Recently, Yury works in Baginet Marketing and Sales Agency.