The Philippines Is All Set To Host the 45th ASEAN Tourism Forum (ATF) 2026 in Mactan

The Philippines, host country of the 45th ASEAN Tourism Forum (ATF), is set to take centre stage as it welcomes the global travel industry to Mactan, Cebu, for ATF 2026, happening from 27 January to 4 February 2026. Bringing together a dynamic mix of ASEAN Tourism Ministers, National Tourism Organisations (NTOs), senior officials, TRAVEX exhibitors, international buyers, and media, ATF 2026 continues its tradition of promoting ASEAN as one united tourism destination.
ATF TRAVEX 2026, the travel trade component of the forum, will once again highlight the diversity and strength of ASEAN’s tourism offerings. Exhibitors representing ASEAN Member States will come together to engage with hosted buyers and international media representatives.
The three-day TRAVEX, taking place from 28 to 30 January 2026, will feature a packed programme of networking opportunities, and cultural experiences. Delegates can look forward to five pre-show tours and eight post-show tours, allowing them to explore the Philippines’ wealth of destinations.
A key highlight for exhibitors and buyers will be the 32 one-to-one business appointments, all of which can be fully scheduled prior to arrival in Mactan, optimising both efficiency and engagement at the event.
Beyond business, ATF 2026 will also feature the ASEAN Tourism Conference, a platform for regional and international experts to discuss key tourism trends, challenges, and opportunities. The conference aims to strengthen cooperation among ASEAN’s public and private sector stakeholders while inspiring innovative and sustainable approaches to tourism development.

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ASEAN Tourism Forum (ATF) is a cooperative regional effort to promote the Association of Southeast Asian Nations (ASEAN) region as one tourist destination. ATF TRAVEX is the longest-running annual ASEAN leisure travel trade event, showcasing the largest contingent of ASEAN sellers. This annual event involves all the tourism industry sectors of the 11 ASEAN Member Nations: Brunei Darussalam, Cambodia, Indonesia, Lao, PDR, Malaysia, Myanmar, the Philippines, Singapore, Thailand, Timor Leste, and Vietnam.
Each year, the hosting of ATF is rotated among the member countries. The Philippines will host ATF 2026.
ATF 2026 marks the 45th anniversary of this event since its inauguration in Malaysia in 1981.