Meet Global MICE Congress in Moscow welcomed participants from 35 countries

December 17-18, Moscow hosted the Meet Global MICE Congress (MGMC), the largest international business tourism event in Russia.

In 2025, MGMC was held for the third time and this year it met more than 2.5 thousand representatives of the industry, relevant departments, associations, corporate customers and organizers of business events from 35 countries around the world. 

The program of the first day focuses on strategies and trends in the field of MICE tourism. The second day was entirely devoted to business and practice. 

More than 130 exhibitors from the BRICS countries and the Global South were represented at MGMC-2025. These were MICE operators, associations, convention and exhibition bureaus, transportation companies, and hotels that want to enter growing markets and increase brand awareness. In addition to Russian representatives, a significant part of the guests came from the Middle East (30%) and Southeast Asia (23%). Separate stands were dedicated to the projects "Made in Moscow" and "Moscow Tea Time". 

The guests held more than eight thousand business meetings, which were aimed at establishing new contacts, finding clients and forming an action plan.

Photo: media office of the Moscow Tourism Committee