The Chinese in Russia often buy cosmetics and accessories
In 2018 the undisputed leader of payments made by Chinese tourists in the AliPay system in Russia became cosmetics shops with an average check of 7,268 Rubles (102 Euros). On the second position are department stores with an average amount for one purchase of 33,100 Rubles (464 Euros). Such data were obtained as a result of a study conducted by the Russian Standard Bank.
The segment of clothes and accessories turned out to be on the third line; there the Chinese spent 72,394 Rubles (on average per purchase). On the fourth position in popularity were purchases in Duty Free with an average check of 5,240 Rubles (73 Euros). Also the TOP-5 included jewelry stores with an average amount for one purchase of 19,017 Rubles (266 Euros).
For comparison, among tourists from other countries, hotels have become the most popular segment of spending in Russia, where the average check was 22,288 Rubles (312 Euros).
On the second line in popularity by spending on cards of foreign banks are clothing and accessories shops. Here, on average, one purchase of a foreigner amounted to 20,428 Rubles (286 Euros). On the third place was spending in fast food, where the average bill was 1,140 Rubles (16 Euros).
Restaurant segment closes the TOP-5 with an average check of 6,248 Rubles (87 Euros).
The fact that Chinese tourists are much less likely than Europeans to pay for hotels in Russia is explained quite simply. Most often, the Chinese pay for booking rooms in advance, unlike, for example, from Europeans who are accustomed to pay after staying at the hotel.
Yury Mishchenko, graduated from Moscow Institute of Foreign Languages, has more than 15 years experience in tourism and travel. Working both in tour operator company as destination manager, and in travel agency as sales manager, he is focused on analysis of Russian tour operators’ daily routine. Recently, Yury works in Baginet Marketing and Sales Agency.