Health & Wellness tourism: myths and reality

Despite established stereotypes about stagnation, health and wellness tourism in Russia is actively developing, offering new formats.

The traditional core of the industry – spa treatment and rehabilitation – is now complemented by a variety of new products that not only expand the audience, but also involve people in a healthy lifestyle.

We are talking, first of all, about wellness hotels, where leisure is combined with medical and SPA services. Preventive medicine clinics also belong to this format. This is a new trend focused on disease prevention and prolongation of an active lifestyle. They offer more flexible programs, including short-term stays of 1-3 days.

Since 2013, more than 27 new health resorts have been opened in Russia, with 60% of the new facilities being modern complex formats, and only 40% being traditional health resorts, but with new equipment and methods. So far, the main trend is concentrated in the premium segment, but in the future, the growth is expected in the mass destination, experts say.

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