ITB China is expecting 30 % more trade visitors for its third edition

ITB China 2019 opens this evening with the Opening Dinner in Shanghai and the travel industry in China enjoying confidence: Expected trade visitor numbers at the three-day B2B travel show organized by MB Exhibitions Shanghai are expected to increase based on the latest pre-registration numbers which are up 30 percent compared to last year. The event organizers expect an attendee number of far more than 15,000, with 17,500 meetings pre-scheduled before the event. ITB China reports a strong showing of 800 exhibiting companies coming from 84 countries reflecting the show has already established itself as the must-attend event for the Chinese travel industry. The Italian National Tourist Board will make its debut at ITB China 2019 and is also this year’s official partner destination. China’s marketplace for the travel industry brings streams of business, such as online, corporate, technology or MICE, and other segments, corresponding with 850 top Chinese buyers to attend the show. With 40 percent in total, the share of buyers coming from 2nd and 3rd tier cities has increased significantly compared to last year. Various networking events and a unique matchmaking system offer multiple ways to maximize business opportunities. Customized travel has a huge growth potential in China and is also the main trend according to the results of the newly launched ITB China Travel Trends Report. As the main theme, customization is reflected in numerous areas and events at the trade show. Decision-makers and opinion-formers from the Chinese and international travel industry will impart their knowledge at the ITB China Conference: With over 4,000 attendees featuring 120 outstanding speakers and 70 topics, this year the conference is once again expecting the leading travel organisations and tourism officials active in the Chinese market. The Conference runs parallel to ITB China from 15 to 17 May and is co-organized by the leading conference organizer TravelDaily China.

Dr. Martin Buck, Senior Vice President, Travel & Logistics, Messe Berlin: “It gives us great pleasure to see ITB China broaden its influence and scope with the participation of new exhibitors and partners this year. The third edition is characterized by three major topics: High-valuable innovations, a strong focus on content and the commitment and insights of industry partners of the ITB China Buyers Circle – a new nationwide community for China’s travel buyers.”