ITB China 2026 expands 20% and is fully sold out

ITB China 2026, one of the flagship events in China’s travel industry, grows by 20% in net exhibition space and brings together more than 900 travel organisations and 1,700 key buyers, generating over 46,000 pre-scheduled meetings.

ITB China 2026 will take place from 26–28 May 2026 at the Shanghai World Expo Exhibition and Convention Center. This year’s edition is fully sold out, with exhibition space increasing by 20% compared to 2025. More than 900 travel organisations from 85 countries and regions will participate, alongside 1,700 key buyers, generating over 46,000 pre-scheduled business meetings. The strong growth underscores strong global demand and reinforces China’s role as a key driver of the international travel industry.

In parallel, the ITB China Conference will host more than 70 sessions across seven thematic tracks, bringing together over 180 industry experts from around the world. The programme will focus on key developments in China’s travel market and the global tourism landscape, offering high-level insights, case studies and practical perspectives.

About ITB China

ITB China 2026 will take place from 26 to 28 May in the Shanghai World Expo Exhibition & Convention Center. ITB China is the B2B-exclusive travel trade show focusing on the Chinese travel market, bringing together hand-selected top buyers with industry professionals from around the world. The show provides various networking events and a unique state-of-the-art matchmaking system to maximize business opportunities. The ITB China Conference takes place in parallel with the show.