The Russian hotel market has undergone systemic changes in recent years, with both the balance of power in terms of management and the approach to replenishing hotel rooms among the largest players shifting.
Chain management companies have held and continue to hold a dominant position in the market (approximately 70%). The remainder, accordingly, is made up of independent hotels. In 2021, 44% of the Russian hotel market (43,900 rooms) was controlled by major international players, while Russian chains accounted for another 26% (39,500 rooms). Today, the situation is completely different: Russian management companies now account for 48% of the market, while foreign companies account for only 19%.
Among 15 key Russian hotel operators are active in the Russian hotel market. Among them are Mantera, Vasta Hotel Management, Cosmos Hotel Group, and Alean Collection. Azimut Hotels leads in terms of number of hotels under management. Other major management companies include ZONT Hotel Group, Miracleon, Safmar, VALO Hospitality, and several others.
Among the international players that maintain their presence in Russia, the largest share of hotels is managed by Accor (35%). Almost the same amount belongs to the Raddison Hotel Group (32%). They are followed by Hilton Worldwide (15%). Smaller shares are held by Domina (4%) and Lotte Hotels & Resorts (3%).
The Russian market remains attractive for targeted expansion by international hotel operators: between 2023 and 2025, they commissioned approximately 1,500 new rooms and plan to open approximately 3,000 more by 2030.
According to NF GROUP, the Italian operator Domina has the most ambitious plans to open new properties in Russia (accounting for 34% of the announced 3,000 new rooms). The company plans to build a four-star hotel in Anapa, which will become part of the large-scale resort and hotel cluster «Luchi».
The entry of a new player into the Russian market deserves special attention: the Thai operator Dusit Hotels & Resorts. According to media reports, the company is preparing to open its first hotel in Russia as early as 2026 – the five-star Dusit Thani & SPA Anapa Miracleon 5*.
International brands such as Rotana (hotels will open in Sochi), River Rock Hotels & Resorts (in the village of Dombay in Karachay-Cherkessia), and Raddison Hotel Group (Sochi) also intend to expand their hotel rooms.
NF GROUP notes that the potential for Russian companies to expand their hotel rooms through mergers has been almost exhausted: hotels must now be built, not simply purchased. This year, the hotel inventory of domestic operators increased primarily through the opening of new properties (5,500). However, only 2,900 existing properties were transferred under management. In just the first ten months of 2025, investment in the hotel industry increased by 249%.
