Israel expects more Russian tourists

Michael Itzhakov, the Director General of the Israeli Ministry of Tourism, hosted a delegation of representatives of the leading Russian mass media in Jerusalem this week, according to Vesti Tourism. The group was invited to explore the country's major landmarks, learn about upcoming tourism innovations, to share with their readers back home. During the meeting, Itzhakov expressed his gratitude to the journalists for their interest in Israel and reaffirmed his confidence in the resilience of the Russian outbound market.

He emphasized that Israel’s tourism industry is operating at full capacity and assured that there are currently no restrictions for travelers.  Looking ahead, Itzhakov revealed ambitious plans for the country’s hospitality infrastructure. The Ministry is investing significantly in expanding the hotel inventory, with 16 new hotels slated to open in 2026. A large-scale construction program is set to increase the total number of hotel rooms nationwide from the current 58,000 to 65,000 by 2033, a move expected to boost competition and consequently lower accommodation prices.  

Michael Itzhakov shared that Russia currently ranks fourth in tourist arrivals to Israel for the first half of 2026, solidifying its place in the top five source markets. The Director General also announced plans for an upcoming visit to Moscow to meet with airlines. The primary goal is to discuss the restoration of direct flights from Moscow to Eilat. Restoring this popular southern route is expected to significantly boost tourist numbers, especially during the winter season. 

Currently, 17 direct regular flights connect Israel and Russia each week, operated by Russian carriers Red Wings and Azimuth from Moscow, Sochi, Mineralnye Vody, and Krasnodar.  "The Russian market is very important to us," Itzhakov concluded. "We are working to ensure that every visitor not only enjoys our rich history and modern vibrancy but also feels safe and welcomed."