Coral Travel Chain Hits 1,050 Offices

Coral Travel Market (CTM), operating the Coral Travel, Sunmar and Coral Elite brands, has expanded its franchise network to 1,050 offices across Russia – the highest count among all tourism franchise chains in the country, according to CEO Natalia Kulintseva. The network has held this top position for over 10 years, despite having one of the most expensive franchise fees on the market, with agent exit rates remaining minimal.  

Geographic spread: 60% of branded agencies are located in Russian regions, 26% in Moscow, and 14% in the Moscow region. Combined, the Moscow and regional cluster outnumbers the nearest competitor by nearly three times in terms of office count.  

Performance metrics: Franchisees demonstrate sales efficiency 3–4 times higher than independent partners, with an average receipt 15% above the market. At Coral Elite outlets, the share of premium-priced tours sometimes reaches 80% of total sales, underscoring the network’s strength in both volume and high-value segments.

Photo by Olga Mamonova, Russian Travel Digest