According to tour operators, the demand for tours to Greece in the 2023 season is higher than in the spring of 2022. Of course, it is still far from the sales figures of 2021, but there are positive trends.
According to Vedi Goup, the demand for summer tours to Greece is 30% higher than last season, and according to Tez Tour statistics, booking volumes are already twice as high as last year.
“Sales volumes this year exceed last year’s ones, but if we talk about absolute figures, then in general, of course, Greece in the 2023 season is not a popular destination,” the Russian Express summed up. As market participants note, first of all, those tourists who are used to accommodate at premium hotels went to Greece again.
“Greece has remained a consistently attractive destination for those who spend their holidays every year at hotels such as Sani Resort, Grecotel Hotels & Resorts, DanaiBeach Resort & Villas. And, of course, due to the exchange rate and the cost of flight, Greece has now become a destination for tourists with above-average incomes,” Vedi Goup states.
For this summer season, Pac Group retained direct contracts with three Greek deluxe hotels - the Grecotel hotel chain (on the mainland and islands), Sani Resort (in Halkidiki) and Ikos Resorts (in Halkidiki and the islands of Corfu and Kos). Space Travel and Russian Express also have the largest number of bookings in Greece for hotels in 5* and 5* Deluxe segments.
“More than 55% of booked tours in Greece in 2023 are 5* and 5* Deluxe hotels. The most popular option among tourists is "all inclusive" (56%) and "breakfast + dinner", Tez Tour confirms the demand trends.
Taking into account connecting flights, tourists are booking longer tours to Greece than they did in pre-pandemic 2019. “There are practically no bookings for 7 nights in Greece now,” Pac Group informs.