Middle East 08.06.2021
Ajman Tourism Development Department shared plans how to attract Russian tourists
Ajman Tourism Development Department (UAE) shared plans how to attract more Russian tourists to the region. The representative office of Ajman Tourism Development Department in Russia, Ukraine and Kazakhstan, opened last month, began to actively promote the emirate among Russian tourists. At the moment, the office is conducting meetings with various Russian and Ukrainian tour operators, at which they discuss plans for joint marketing campaigns. The focus is on working with travel agencies: conducting business breakfasts, webinars, seminars, as well as roadshows in the regions of Russia. The main goal is to educate travel agents about hotels and infrastructure of Ajman, about its white sandy beaches, cultural points and events, so they could offer tours to Ajman to their clients.
The main hotels of the emirate will be actively involved in the promotion: Ajman Saray 5 *, Ajman Hotel 5 *, Fairmont Ajman 5 *, The Oberoi Beach Resort Al Zorah 5 *, Bahi Ajman Palace 5 *, Ramada Hotel & Suites Ajman 4 *, Radisson Blu Hotel Ajman 5*, Ramada Beach Hotel Ajman 4 *, Wyndham Garden Ajman Corniche 4 *.
The main concept of the marketing campaign is value for money family vacations. In Ajman there are natural sandy beaches that are appreciated by families with small children. A visit to the Ethnographic Museum of Ajman will be interesting not only for adults, but also for schoolchildren: the history of the East is presented here in an interesting and interactive way.