Turkey promises to invest more money in the promotion of its tourism product. And as part of the transition to "quality tourism", regular transportation from foreign markets will receive marketing support.
Minister of Culture and Tourism Mehmet Ersoi told about the future of Turkish tourism at the meeting with representatives of Ankara newspapers and TV channels. First, he again confirmed the course to “quality tourism”, the desire to attract more wealthy tourists, but promised that a sharp rejection of the mass tourism is not planned.
"Mass tourism in Turkey has really achieved great success and we hope to host 40-42 million tourists this year. But I think that Turkey has completed its mission here, and we need to move on to the second stage. We will continue mass tourism, but we will quickly initiate the transition to “quality tourism", - he promised.
According to the minister, "charter tourism" faces such problems as rapid growth or a sharp drop. To eliminate this problem, Turkey will support the launches of "new direct scheduled flights" and "business-class transportation".
According to Mr. Ersoi, in 2019 within the framework of the new advertising strategy Turkey will significantly increase the advertising. The country will continue to participate in major exhibitions, but it will be only those exhibition events, where this is really necessary.
The main marketing activities, according to the minister, will be focused on the key foreign destinations. At the first stage, the advertising campaign will be aimed at 10 countries, from which the largest number of tourists comes, including Russia, Germany, the United Kingdom and the Netherlands, with the prospect to expand promo campaign to the TOP-20 countries. About the cancellation or change of subsidies for charters the minister did not mention - this activity is likely to continue.