Analytics 26.01.2024
The most popular destinations among Russian tourists in February
The most popular destinations among Russian tourists in February and the average cost of actually purchased tours were presented by tour operators for ATOR. The main trend is stable - more than 84% of tours booked by organized tourists for February 2024 are in the list of the TOP-5 leading countries, including Russia, but some changes have occurred.
Thus, in on-line searches the frequency is distributed as follows: Egypt - 27%, UAE - 18%, Thailand - 17%, Turkey - 8%, Russia - 7%, Sri Lanka and Cuba 5% each, Maldives 4%, India and Vietnam with 2%.
In real sales, Egypt receives a third of the total share or 32%, the second place is for Thailand with 17%, the third place is occupied by the UAE - 16%. Russia is also in the TOP-5 with 13% of sold tours and Turkey is at the end with 8%. They are followed by Cuba and Sri Lanka with 5% for both countries, Vietnam (2%), Maldives (1,3%) and Abkhazia (0,4%).
“Compared to December, February shows a sharp increase in the share of tour sales to the UAE. The share of Egypt is growing, the share of sales of Russia and Thailand is stable,” ATOR experts explained, adding that in general, tourists choose cheaper destinations. These include Egypt, where the average tour price fell by 43%, as well as the UAE, and Russia.