Switzerland to Continue Travel Promotion in Russia
In January and February 2015, Switzerland has lost 30% of the inflow of Russian tourists when compared to the same period last year. Things are a bit better in March as this is a low-season period usually favored by tourists with lower budget. Some of them might have just postponed their planned peak-season winter trips until March.
In 2014% Switzerland welcomed just 8% less Russian tourists than a year ago - the total of 195 thousand arrivals and 533 thousand overnights. Russia is one of the top 10 key tourist markets for the Confederation. Not only do the Russians help keep Swiss ski resorts afloat, they also spend willingly on spa treatment, restaurants, and shopping.
Switzerland Tourism is going to continue carrying out all promotional activities planned: Summer and Winter advertising campaigns, support program for tour operators. B2c promotion will be given special attention as around 60% of Russian tourists book their trip to Switzerland online.
Yury Mishchenko, graduated from Moscow Institute of Foreign Languages, has more than 15 years experience in tourism and travel. Working both in tour operator company as destination manager, and in travel agency as sales manager, he is focused on analysis of Russian tour operators’ daily routine. Recently, Yury works in Baginet Marketing and Sales Agency.