Shanghai/ Berlin, 28 November 2018 – The organizers of ITB China – The Marketplace for China’s Travel Industry – have announced to launch the ITB China Buyers Circle in 2019: a nationwide buyers’ community for all professional Chinese travel buyers. ITB China, first launched in 2017 and set to take place from 15 to 17 May 2019 in Shanghai, has quickly established itself as the largest exclusive B2B travel trade show in China covering all travel segments by linking the dynamic Chinese travel market with the global travel industry.
The Buyers Circle is designed as a tailor-made networking, contentexchange and procurement platform exclusively accessible for professional Chinese travel product procurement managers. It will empower its members to digitally connect and interact, access ITB China’s global supplier and knowledge database, identify industry trends and physically gather at numerous on-spot and topic-based offline events all over China.
ITB China and Kairos Future, a renowned international consulting and research agency with offices in Europe and China, will launch the ITB China Travel Trends Report to deliver exclusive insights into Chinese travel trends. The report will be conducted by Kairos Future and commissioned by ITB China.
Founding Partners
Underlining the strong support of the Chinese Travel industry for this initiative, China’s leading travel agencies have joined the project by becoming “Founding Partners” of the ITB China Buyers Circle. These travel
agencies are CAISSA Tourism Group, China Comfort Tourism Group (CCT), China International Travel Services (CITS), Ctrip, China Travel Service (CTS), China Youth Travel Service (CYTS), Guang Zhi Lv (GZL),
Jin Jiang Travel, Tongcheng Tourism (LY), Tuniu and Utour.
“The launch of ITB China has built a bridge of communication between the Chinese market and the global tourism industry. Caissa Travel is honored to be the founding partner of ITB China Buyers Circle and is delighted to provide worldwide quality partners with shared strengths - it is a win-win cooperation for both. A platform like ITB China will facilitate the opening tourist market in China to grow bigger and stronger. Caissa Travel will continue to support ITB China and expect more engagement of international players in the exploration of broader potentials for China and the world travel market” said Mr. Chen Xiaobing, Founder of CAISSA China &
President of CAISSA Tourism Group.
Besides the founding partners, the list of supporters continues with multiple travel agencies showing their support by becoming topic-based partners of the Circle such as MICE partners, corporate travel partners, themed travel partners and many more.
ITB China Travel Trends Report
Based on its broad buyers’ database, the ITB China Buyers Circle will regularly identify the most current trends of the Chinese travel industry through market surveys among the buyers circle members and by
conducting a series of interviews with key industry players.
This buyer generated content will help empower international destinations and travel suppliers desiring to connect with the Chinese travel market to better understand the needs and upcoming trends of
the world’s largest source market.
Findings will be continuously published throughout the year and jointly gathered and published on a yearly basis at ITB China within a yearly ITB China Travel Trends Report publication. All content will be free of
charge and promoted globally through ITB China’s communication channels.
Offline Events
The ITB China Buyers Circle is simultaneously launching a series of offline networking and content events among Chinese buyers throughout the year. These events will regionally take place all over
China and focus on different target topics. The kick-off event is set to take place from 12 to 15 December at Wanning, Hainan Province, China’s famous island holiday destination. The kick-off event is being
organized with the support of the local Hainan authorities. Attendees from 50 leading Chinese travel agencies will participate and will share their knowledge on the topic of the development opportunities of Islands
adventure travel of Chinese travelers.
