On June 22, 2015 the presentation of the joint project of the Amur Tiger Center and Transaero Airlines was held at Moscow Vnukovo airport. The project is aimed at drawing attention to the issues of environmental protection and conservation of rare and endangered species.
Within the project called "Tiger flight", the Transaero’s Boeing 747-400 aircraft (accommodating 447 passengers) has acquired some features of a tiger. In accordance with the idea created and implemented at Transaero Airlines, the aircraft nose section was adorned with the unique image of the head of an Amur tiger. It is planned that the special tiger colouring scheme will be applied to some interiors of the aircraft's passenger cabin later.
The Amur tiger has been chosen to symbolize the project as these subspecies rank among the biggest living cats and the most endangered big cats in the world. According to the surveys of 2015, the population of Amur tigers in Russia has stabilized to reach 510-540 individuals, and started to increase sustainably.
The joint project will also involve the information campaign. Thus, Transaero Airlines' inflight magazine and the official communities of the airline on social networks will feature a special 'Wildlife' section. It will highlight the problems of the Amur tigers and other animals that make the unique character of the national wildlife. Passengers of 'Tiger flight' will have an opportunity to watch documentaries filmed by the Amur Tiger Center.
Yury Mishchenko, graduated from Moscow Institute of Foreign Languages, has more than 15 years experience in tourism and travel. Working both in tour operator company as destination manager, and in travel agency as sales manager, he is focused on analysis of Russian tour operators’ daily routine. Recently, Yury works in Baginet Marketing and Sales Agency.