According to the National Institute of Statistics of Spain (INE), more than 1.1 million Russian tourists visited the country from January to October this year, which is almost 6% more than in the first ten months of last year. Only in October the number of tourists from Russia grew 12.6%, and amounted up to 91 thousand. Among the source markets Russia is on the sixth position behind the UK, Germany, France, USA and Portugal.
At the same time, the RATA-news study did not confirm any robust growth in the segment of organized tours. In particular, a slight decrease in summer indicators was noted in the company “Time-tour”. According to the commercial director Nelia Ogurtsova, demand fell by 10-15%. “Clearly the trend has common economic reasons. But the number of non-standard individual orders has increased, more often tourists began to book the north of the country - the regions of Galicia and Navarre, which we are actively promoting”, she said.
As the marketing director of ClickVoyage, Irina Golubeva said, the volumes increased by 8% compared the summer of 2017, but the popular resorts of Costa Brava and Costa Dorada fell slightly in demand. However, they still remain as the leaders of Spanish sales. Individual customers paid more attention to Costa del Sol, Costa Blanca, Mallorca. And if the first two resorts won due to convenient regular transportation, then Majorca attracted “expensive” customers with a quality hotel base. “From this year Aeroflot started flying to Valencia three times a week, thanks to which customers began to combine a beach holiday on Costa Blanca with an excursion tours. The ferry service also allows you to combine Valencia with Ibiza and Majorca,” said Ms. Golubeva.
According to Irina Golubeva, winter in Spain looks much more promising than summer in terms of sales dynamics. In the company volumes of sales have already increased by 84% in comparison with last season. The demand for Barcelona and Madrid traditionally falls, as well as for Tenerife. The average price for the whole year increased by 10%.
Yury Mishchenko, graduated from Moscow Institute of Foreign Languages, has more than 15 years experience in tourism and travel. Working both in tour operator company as destination manager, and in travel agency as sales manager, he is focused on analysis of Russian tour operators’ daily routine. Recently, Yury works in Baginet Marketing and Sales Agency.