Russian tourist flow to Malaysia continuous to grow
The number of Russian tourists in Malaysia is increasing every year, and this year was no exception. The government of the country has ambitious tasks: to increase the number of tourists, including from Russia.
The flow of tourists from Russia to Malaysia amounted to about 73 thousand people in 2018, which is more than 7% higher than in 2017. This year, the positive trend continues, and it is obvious that interest in the destination will continue to grow.
The demand for Malaysia is growing, among other things, due to its unusual year-round tourist product, the ability to visit the country without visas, the constant growth of the hotel base, the development of the country's tourism infrastructure, and the ability to combine tour to Malaysia with visit to Singapore. The active promotion of the destination both by the tourism authorities of the country and by Russian tour operators has a positive effect on the demand. For example, the tour operator Russian Express notes the increase in the number of bookings of tours to Malaysia by 20% compared to last year.
The number of tour operators that sell tours to Malaysia is increasing, and, of course, due to this, every year the country hosts more and more Russian tourists. The tour operators working on the destination note that Malaysia is only at the beginning of the way to conquer Russian tourists, but there are prospects, and they are huge.
But no matter how actively the destination is promoted on the Russian market, experts say, there is one important factor that significantly limits the growth of Russian traffic on the destination – it is the lack of direct transportation.
Yury Mishchenko, graduated from Moscow Institute of Foreign Languages, has more than 15 years experience in tourism and travel. Working both in tour operator company as destination manager, and in travel agency as sales manager, he is focused on analysis of Russian tour operators’ daily routine. Recently, Yury works in Baginet Marketing and Sales Agency.