Russian tourism to Middle East to be worth $1,15 bn by 2023
Russian tourists travelling to the member-states of the Gulf Cooperation Council (GCC) are expected to generate an estimated $1,22 billion in travel and tourism revenue by 2023, an increase of 19% when compared with figures from 2018, according to data published ahead of Arabian Travel Market 2020.
Building on this, Saudi Arabia is expected to witness the second largest increase closely followed by Oman, with total Russian tourism spend estimated to reach $ 28 659 600 and $ 21 788 000 respectively, by 2023.
Following recent reforms in the Kingdom, the introduction of tourism e-visas and the on-going development of Giga projects including The Red Sea Project and Amaala, Saudi Arabia is looking to capitalise on Russia’s growing tourism spend.
“Saudi Arabia’s Giga Projects, in particular, are aimed to cater to the luxury segment of the tourism market targeting high-net-worth individuals and Russia is currently ranked fourth in the world in terms of the number of billionaires residing in the country, with 303 Russians representing a total billionaire wealth of $ 355 billion,” says Danielle Curtis, exhibition director ME at Arabian Travel Market.
Looking at Russian outbound tourism figures, the country continues to be one of the top 10 source markets for the UAE, with 578 000 Russian visitors entering the UAE in 2018 and this number is predicted to increase at a Compound Annual Growth Rate (CAGR) of 4,2% to 688 300 by 2023, according to Colliers International.
“Supporting this projected growth, Russia’s links with the UAE have strengthened in recent years due to relaxed visa regulations for Russian nationals and the introduction of additional airline routes, with flydubai becoming the first airline in the Gulf to offer direct flights between the UAE and Sochi earlier this year,” Curtis said.
“Adding to this, Emirates and Etihad Airways have also increased their flights between both countries, with Emirates introducing a third daily flight to Moscow in 2018.”
A study by Colliers International found that while the UAE will account for the majority of Russian arrivals in the GCC, Oman will witness the second highest comparative growth at 4% – welcoming 13,000 Russian nationals by 2023.
The latest Colliers research predicts that the UAE will witness the highest growth, with total tourism spend by Russian visitors projected to reach $1б153 billion by 2023 and tourism spend per trip increasing 5% from $1,600 to $1,750.