OTDYKH Leisure Fair will take place on 7-9 September 2021, at the Expocentre in Moscow
The 27th OTDYKH Expo will be opening its doors in September, as national and international experts predict positive forecasts for the return of tourism this year. As anti-COVID-19 restrictions are gradually eased over the coming months, this will allow a steady increase in national and international travel, breathing new life into the global tourism industry. By December 2021, some sources predict that international travel restrictions will have been significantly lifted, allowing for major winter destinations to capitalize on the holiday season.
The Association of Tour Operators (ATOR) has indicated that by September 2021, the volume of sales in all types of tourism will correspond to the levels seen in the summer of 2017. Research done by the company Topdeck Travel identified that 93% of young people surveyed expressed that spending months in quarantine throughout the pandemic has in fact increased their desire to travel. In an emerging trend known as ‘rebound travel’, intrepid travellers are predicted to make a decisive come-back on the travel scene following months of restrictions.
In the meantime, travel operators are fast adapting and finding creative ways to accommodate safe, socially distanced travel experiences. Some companies have even turned to technology to provide online travel experiences, allowing people to participate in virtual tours or cultural activities from the comfort of their own homes. Although it is not yet possible to make concrete forecasts regarding post-pandemic tourism, by the second half of 2021, much more information will available to those in the travel industry on anti-COVID-19 restrictions and tourism trends.
In 2020 OTDYKH became in the first major tourism event in Russia to open its door since the pandemic began. Despite the event being much smaller than usual, it was a huge success.
This hybrid format will be enlisted for the 2021 expo, with virtual and in-person packages available, to make sure the event is accessible to all. At present, the fair is the only hybrid tourism exhibition in Moscow.
Over 35 countries and regions of Russia have already confirmed that they will be participating in the 2021 fair, including Thailand, Tunisia, Spain and Cuba, and the Russian regions of the Republics of Altai and Khakassia, Krasnodar Territory, Voronezh, Kostroma and Nizhny Novgorod.
Early bird registration is now open for the 27th edition of the OTDYKH Travel Expo, with remote and physical participation packages on offer.
The OTDYKH Leisure Fair will take place on 7-9 September 2021, at the Expocentre in Moscow, Russia.
Yury Mishchenko, graduated from Moscow Institute of Foreign Languages, has more than 15 years experience in tourism and travel. Working both in tour operator company as destination manager, and in travel agency as sales manager, he is focused on analysis of Russian tour operators’ daily routine. Recently, Yury works in Baginet Marketing and Sales Agency.