Against the backdrop of an unprecedented geopolitical crisis, which resulted in a depreciation of the ruble, an increase in prices for tours abroad, as well as a halt of air traffic to most foreign destinations, Russians began to buy tours abroad much less.
According to the federal network of travel agencies 1001 tour (part of TBS Group), sales of tours in the pre-holiday week 28.02 - 06.03.2022 decreased by 69,7% compared to the previous week 21.02 - 27.02.2022. Already on February 28, tour operators also recorded decrease of sales of foreign destinations up to 70%.
According to 1001 tours, Russian destinations are the leader in pre-holiday March and current sales (24% of all tours sold). Basically, these are short trips to the south of Russia, mainly to Sochi. The average price of such tour in Russia was 290 Euros with flight.
In the second place in terms of sales are tours to Egypt (22%), Turkey is in the third place (16%), and the UAE is in the fourth one. Sales to other overseas destinations are generally sporadic, say 1001 tours.
The average check of tours to Turkey, which were sold on the pre-holiday week 28.02 - 06.03, amounted to 855 Euros, to Egypt – 790 Euros, in the UAE – 2 180 Euros.
Taking into account the current international situation and the growth of dollar and euro, we should expect a further decrease in sales of foreign tours and an increase of the share of Russia.