Russian and CIS markets show an impressive growth at JA Resorts & Hotels in Dubai and Indian Ocean
Robert El Khoury, VP of Sales & Marketing, comments: “For JA Resorts & Hotels, the CIS and Russian markets are integral components of our eight key markets and receive significant focus. As a company, we are actively investing to expand our market share due to their immense potential. We are confident that our products and services align perfectly with the needs and requirements of these markets. In Dubai, the CIS market has shown remarkable growth at 100% YoY, and the Russian market has seen an impressive 300% YoY increase.
We are thrilled with the positive response from these markets concerning the JA Resorts & Hotels brand and offerings; it truly feels like the perfect match. In the Indian Ocean, particularly in the Maldives, JA Manafaru stands out as the preferred choice for Russian visitors, boasting three times the market share of other resorts from the Russian market. Simultaneously, we have doubled our market share from the CIS. Our continued focus on Russia and the CIS markets positions them as key feeder markets for JA Manafaru.
In the Seychelles, JA Enchanted Island has experienced healthy growth. However, given its exclusive nature with only 13 villas, meeting the demand, especially last-minute requests, becomes a challenge.
Understanding the culture and preferences of the Russian and CIS markets is essential, and we recognize them as our highest spenders. We are committed to further enhancing our offerings to cater to their tastes and ensuring a memorable experience with JA Resorts & Hotels.”
A homegrown brand with historic roots, JA Resorts & Hotels has a unique journey of growth and development that has seen the company transform into a leading regional and international hospitality icon. Since its launch in 1981, JA Resorts & Hotels has continued to expand its portfolio with unique properties throughout the United Arab Emirates and Indian Ocean that cater to all kinds of travellers.