WTM London 2016: The Most Successful Ever With A record 51,500 Participants
World Travel Market London 2016 was the most successful ever with a joint-record attendance of 51,500 and the highest number of exhibitor invitees and buyers in the event’s 37 year history.
The new-look three-day event with extended opening hours from 10am – 7pm was phenomenally well received by the global travel industry with 51,444 senior industry executives in attendance – a 4% increase on last year, reveals unaudited figures. The increase takes total participant numbers back to the level of 2014 – a record for the event which launched in 1980.
Exhibitor invitees – senior industry executives invited by exhibitors on the first day of WTM London to discuss business deals - were up 9% to 14,140.
Total visitor numbers (excluding press, ministers, ministers’ aides and students) stood at 31,951 – a 5% increase on WTM London 2015.
Furthermore, more than 3,000 (3,034) of the world’s media were in attendance – the highest number for more than ten years - making the WTM International Press Centre the largest recurring press operation in the UK.
World Travel Market London, Senior Director, Simon Press, said: “More than £2.5 billion in industry contracts were agreed at WTM London 2016 with more than 9,700 buyers conducting 865,500 meetings with 5,000 exhibitors.
WTM London 2017 will take place at ExCeL, London between Monday 6 – Wednesday 8 November.
Yury Mishchenko, graduated from Moscow Institute of Foreign Languages, has more than 15 years experience in tourism and travel. Working both in tour operator company as destination manager, and in travel agency as sales manager, he is focused on analysis of Russian tour operators’ daily routine. Recently, Yury works in Baginet Marketing and Sales Agency.