WTM Africa to launch prestigious awards to recognise industry sectors

WTM Africa is thrilled to announce that it will launch an African edition of the International Travel & Tourism Awards. These awards will set out to consolidate the various standalone awards that bring merit to outstanding travel and tourism businesses across the continent. The awards will set out to unite and bring credibility to various travel and tourism awards, in following on from an initiative being launched at WTM London 2018. These comprehensive awards will recognise and showcase those that embody a ‘gold standard’ in their chosen sector. Carol Weaving, Managing Director of Reed Exhibitions explains the awards: “Having spent many years in the travel and tourism industry, it has become apparent that we do not have one set of awards that covers its various sectors. We believe that one set of prestigious awards will further reward the efforts of tourism and travel businesses that go the extra mile.” The International Travel and Tourism Awards recognise world-leading destinations and outstanding pioneers within travel and tourism. The inaugural awards will be judged by renowned independent experts from across the world. The first set of winners will only be announced in 2020, however, nominations will open at the 2019 edition of WTM Africa. The awards will cover important sectors in travel, giving merit to the achievers and exemplary tourism and travel companies that personify each of the following categories: 1. Best National Tourism Board Campaign/DMO campaign 2. Best Regional/City Campaign 3. Most innovative use of technology within a destination 4. Best agency for tourism marketing 5. Best PR campaign 6. Best Digital Campaign in Tourism 7. Best Digital Influencer in the industry 8. Best Destination for Wellness 9. Best Destination for Responsible Tourism 10. Best Destination for Adventure Tourism 11. Best Destination for Food Tourism 12. Best Destination for LGBT Tourism Companies that are eager to enter these prestigious awards can find out more at a formal launch at WTM Africa 2019 that will take place after the African Responsible Tourism Awards at the Cape Town International Convention Centre on 10 April 2019.