Russians this year are more actively buying tours with rest and treatment in Slovenia than in the past. This is due to both the profitable course of the Euro and the active promotion of this direction by tour operators. Among tour operators the growth of sales of tours to Slovenia in June was from 15 to 50%.
Specialists of PAKS tour operator say that in early June sales were 50% higher against the same period of the last year. The general increase in demand for Slovenia in the first half of the year the tour operator also connects with lucrative offers of the "Early Booking" action.
In ICS Travel Group the increase of sales is 15% in comparison with 2016. Ludmila Blinnikova from VEDI TURGROUP agrees with her colleagues: "The sale of tours to Slovenia is quite active. The demand in this year slightly increased. We connected this trend primarily with a certain decrease of the euro / ruble rate, but we also see that our efforts to promote Slovenian tourist product on the Russian market are already bearing fruit".
The data of the tour operators correspond fully with Slovenian statistics. According to the official statistics of the Tourism Authority of the Republic of Slovenia, for the period from January to May 16.030 tourists arrived in the country, which is 34.4% more than in the same period of the last year.
Russia is not yet one of the leading countries on Slovenia tourist market: the TOP 5 includes neighboring Italy and Austria, as well as Germany, Croatia and Netherlands. The share of Russians in the total number of tourists in Slovenia is 1.65% and the share of Russia in the number of nights is 3.83% (an increase is 43.7% against the previous year).
In summer season, beach holidays at the Adriatic coast are in demand in Slovenia, as well as medical tours. The experts of Russian Express tour operator note that in winter treatment tours and ski holidays are popular. In general, all tour operators note the year-roundness of Slovenia as a tourist destination on the Russian market.
"Of course, the most popular months for travel are summer. But Slovenia is sold all year round thanks to the wonderful thermal resorts. The most popular resorts for our tourists are Portoroz and Rogaška Slatina", - says Ekaterina Baldina from ICS Travel Group.
In VEDI TURGROUP the list of top resorts is similar: among sea resorts the company's tourists prefer Portoroz and Izola, and with health-improving purpose they go to Rogaška Slatina, Terme Olympia and Terme Čatež. According to the tour operator, mainly tourists choose to travel to Slovenia in summer and autumn months, with 1-2 months depth of sales before arrival.
In addition to beach and medical recreation, tourists in Slovenia do not forget about the sights. Visiting Ljubljana remains the most popular excursion route. The second most popular excursions are tours to Bled and Bohinj lakes, as well as visits of Postojna cave.
Yury Mishchenko, graduated from Moscow Institute of Foreign Languages, has more than 15 years experience in tourism and travel. Working both in tour operator company as destination manager, and in travel agency as sales manager, he is focused on analysis of Russian tour operators’ daily routine. Recently, Yury works in Baginet Marketing and Sales Agency.