Belgium (analysis of the direction for the period 2014-2017)
According to the annual published data of the Federal State Statistics Service, Belgium was visited
2014 year - 69 000 Russian tourists
2015 year - 72 894 Russian tourists
2016 year - 70 806 Russian tourists
2017 year - 85 000 Russian tourists
Belgium in the list of the most popular tourist destinations among Russians is in the TOP-30. In 2015 there were 72 894 thousand tourists from Russia. And this is only 2% more than in 2014, which indicates that the direction is stable, but it attracts mainly independent tourists.
Organized tourists visit Belgium on trips along Benelux countries (Netherlands, Luxembourg, Belgium) or as a part of bus tours in Europe, which include 1-2 days in Belgium or during a 6 - 7 days tour (combined with Holland).
First of all Russians visit Brussels and many tour operators book hotels there. After Brussels they go to Antwerp, then Bruges. In Antwerp there is a very broad Russian diaspora, so many tourists go there to visit relatives and friends.
The most popular tours are sightseeing trips. People who come to Belgium on individual programs choose event, gastronomic tours or shopping.
Most Russians prefer 4-5-stars hotels, they are people with medium or higher incomes. The average cost of purchases comes up to 550 Euros (clothes, shoes, jewelry).
National Tourism Organization of Belgium in Russia is represented by AviaReps company (Moscow).
Natalia Klimenok, Graduated from two the most popular Russian universities, Moscow State Linguistic University in 2001 (specialization - linguistics and intercultural communication) and Moscow State University in 2002 (specialization - PR and publicity), several years she worked on radio station, before to come to tourism industry in 1995. 8 years she worked in one of the biggest tour operator in Russia, Labirint Travel Company, the main wholesales for such destinations as Greece, Finland and Scandinavia. Natalia has experience in MICE industry, including cooperation with federal organisations. Natalia has PhD in social science.