Africa Travel Week goes ahead as a 100% virtual event taking place on 7-9 April 2021.
In light of the COVID-19 resurgence with new strains and variants, Africa Travel Week (ATW) has unveiled an audacious plan for its 2021 suite of shows, which includes several value-add opportunities, and will run as a 100% virtual exhibition from 07-09 April 2021.
In addition to the virtual show in April, which consists of 1-to-1 meetings, content sessions and speed networking, ATW has lined up a collection of additional events throughout the year, which include:
• Educational content webinars from May to August.
• Africa Travel Week: Connect in the City Live from 1-3 September, including on-site experiences in the official Host City of Cape Town.
• A series of virtual masterclasses from September to November.
The new format of a blended Africa Travel Week ensures significant ROI throughout 2021, providing increased engagement, beyond the initial virtual event. Travel trade professionals will be provided with exclusive opportunities to meet virtually in April followed by live networking events in the Host City of Cape Town during South Africa’s Tourism Month in September 2021.
The blended format of WTM Africa throughout 2021 will also apply to its suite of sister shows including International Luxury Market Africa (ILTMA), International Business Tourism Market Africa (IBTMA), The Sports & Tourism Exchange (SETE), Africa Tourism Investment Summit (ATIS), Travel Forward and EQUAL Africa.
Attendees and industry professionals may remain connected and informed throughout 2021 via atwconnect.com, ATW’s dedicated resource hub jam-packed with free digital tools, industry news and updates.
Yury Mishchenko, graduated from Moscow Institute of Foreign Languages, has more than 15 years experience in tourism and travel. Working both in tour operator company as destination manager, and in travel agency as sales manager, he is focused on analysis of Russian tour operators’ daily routine. Recently, Yury works in Baginet Marketing and Sales Agency.