Asia 17 August 2018
Marvels of Sri Lanka at OTDYKH Leisure 2018
History dating back to the birth of time - Island of magic and holiday experiences - 1,330 km of coastline much of it pristine beach - Heritage, Culture and Patrimony - Extraterrestrial structures? - World Class Producers - Hi-Tech and Quality Garments – The land of the Ayurveda
OTDYKH Leisure 24th edition is proud to confirm that will count again with the enchanted presence of Sri Lanka. This Island country has so many natural, historical, cultural and patrimonial values to offer the visitor that the attendants of the exhibition will not have time to taste all of them. Along with the marvels of the country, the stand of the Sri Lanka Tourist Promotion Bureau will present this year (until this date) fourteen tourist companies, from travel and hotels to luxury resorts, and more could be added before end of the inscription date.
Exclusive Interview with Sri Lanka Tourist Promotion Bureau
1 What is the top three popular local destinations for Russian tourists in Sri Lanka?
• Beaches (South & West Coasts)
2 What is the flight Program 2018 from Russia to Sri Lanka?
• Charter flights operates by tour operators
• Qatar Airways
• Fly Dubai
• Turkish Airways
How do you predict 2018 and what is your action plan to attract more tourists from Russia?
Target arrivals for year 2018 is 70,103, therefore we expect the growth rate of 15.5% than the last year. Sri Lanka Tourism is involving in trade fairs, B to B sessions and workshops with tour operators /travel agents. Further Sri Lanka Tourism is focusing on print advertising and familiarizing tours for trade and media.
3 What travel trends have you noticed in recent months? Please provide statistic of the flow of tourists from Russia to Sri Lanka.
|Year||2013||2014||2015||2016||2017||2017 (upto June)||2018 (upto June )|
4 What’s new in Sri Lanka's tourism industry? Please share developments/new initiatives or updates.
Sri Lanka is an increasingly popular destination for international travellers, due to its Authenticity, Compactness and Diversity.
Authenticity is the new wave of tourism in Sri Lanka with a strong focus in providing unique concepts through experiences and what we call "emotion" to our clients. The intention is to go beyond typical tourist movements and introduce concepts relating to local lifestyles, elements of our culture, engagement with local people. It is a place one could experience more natural resources rather than the man made.
Compactness - With only 65,610sqkm land mass, the entire island of Sri Lanka can be explored within a few days. Even the longest distance across the country can be covered within a few hours and if you are flying within one hour. Even a busy traveler can see most parts of the country within a short period of time due to this second advantage which is being compact.
Diversity, the third and the biggest advantage is the unparalleled diversity of our tourism product. Sri Lanka is one of the most popular tourist destinations in the region, as it contains mixture of golden beaches, rare unique natural wildlife, breath-taking landscapes and a rich cultural heritage. Despite its relatively small size, Sri Lanka possesses a high level of bio-diversity due to its wide range of geographic and climatic variations.
Recently Sri Lanka has received following accreditations.
• Best Long haul destination for family travel for 2017/18 (UK travelers),
• VirtuosoSpecialist in the art of travel -2018 Virtuoso Luxe Report(Among the most five popular destinations for Australian Traveller for 2018)
• Condenast Traveller- (India Best emerging destination of the year)
• National Geographic Traveller (Sri Lanka on the cool list 2018)
• National Geographic (Best spring trips 2018 , East Coast Sri Lanka)
• World Travel Awards 2017(Sri Lanka the best leading adventure destination in Asia)
• World Travel Awards 2017 (Asia’s best destination).
By 2025, it is hoped that Sri Lanka will be identified as a place for memorable, authentic and diverse tourism experiences.
5. What types of tourism (spa, health, adventure, cultural tourism, beach holiday etc.) are gaining popularity among Russian tourists in Sri Lanka?
Reference to our surveys Russian Tourist prefers beach holidays as Sri Lanka is surrounded by sea. It is all year around destination for beach.
With nearly 1600 km of of palm fringed Coastline baked to perfection surrounding the country Sri Lanka is the ideal destination for beach bums worldwide. May it be windsurfing, kayaking, yachting, water skiing, scuba diving or rafting around for the perfect tan, Sri Lanka offers it all.
The two monsoon winds providing rain to the two corners of the country at various periods, makes Sri Lanka’s beach holiday a year-round prospect. The north east winds make the south western coast sunny and the sea calm from November to March. The South West winds make the East Coast waters quiet with the constant sun shine happily in agreement.
The best of the Southern beaches includes Tangalla, Beruwala, Mirissa, Bentota and Unawatuna with varying options including chic boutique hotels, glowing coral reefs, gentle sandbars and undiscovered corners of paradise.
Although Sri Lanka’s southern beaches has been long discovered by the international traveller the east coast is yet to be fully discovered. The most known among the Eastern beaches is the Arugam Bay, the high church of surfing enthusiasts’ in the region. Once a mere rumour, Uppuveli beach is also open to the sun seekers after a three decade long civil war.
On the Western corner of the country to the north of Colombo is the Negambo lagoon. Its beaches, an old favorite with local and foreign visitors and lagoon famed for lobster harvesting. Despite having a ring of sandy beaches surrounding the country, Galle Face Green, a half a kilometre stretch between Galle Road and Indian Ocean is the playground of the Colombians.
As far as the water-based activities are concern, experience the deep-sea fishing, whale watching and divine take a prominent place in country.
Although Russian Tourists mostly prefers beaches, there are other experience that one can enjoy in Sri Lanka.
Sri Lanka, the natures treasure chest is the home to one of the oldest civilizations in the world. Sri Lanka’s written history exceeds 2550 years. Its pre-history consists of planned cities, magnificent palaces, and expansive man-made reservoirs, stunning temples and monasteries, green gardens, hard to believe monuments and works of art are characteristic of the rich and jubilant lives the celebrated monarchy of Sri Lanka lived. Sri Lanka is one of the most delightful destinations in the world to visit.
A wild and untamed Sri Lanka is also filled with its natural resources which enable Russian Tourists to get a magical experience in wild life. Nearly 16% of the animals and 23% of plants that are found are endemic to the country and bbirds are the glory of the Sri Lankan wildlife. Thirteen percent (13%) of Sri Lanka conserved as national parks, reserves, sanctuaries and jungle corridors. A safari in one of the 14 national wildlife parks offers the chance to see some of Sri Lanka’s 91 mammals (16 endemic).
Minneriya National Park is reported as the Largest known wild Asian Elephant Gathering at one place in the World. However, the Elephant gathering at the Minneriya is also ranked sixth amongst the world’s greatest wildlife spectacles by Lonely Planet.