ITB China 2024 opens its halls to Chinese professionals from all over the country

The leading B2B exhibition dedicated to the Chinese tourism market, starts today at the Shanghai World Expo Exhibition and Conference Center.

This year's event, taking place from May 27 to 29, united more than 600 exhibitors from over 80 countries and regions, more than 1,000 hand-picked buyers and 240 media representatives. Among them is Russian Travel Digest.

Thanks to a 60% increase in scale compared to last year, ITB China is inviting 13 new destinations, including Almaty, Bahrain, Buenos Aires, Cuba, East Kazakhstan, Georgia, Hawaii, Korea, Morocco, Peru, Romania, Sarawak, and Uzbekistan. New commercial players such as Artyzen Hospitality Group, CTG Travel, Egypt Air, Huawei, and Mize are also joining the ITB China exhibition floor.

Maldives, as a partner destination, is significantly expanding its presence by showcasing a variety of products and events.

Russian suppliers are presented by few companies, like Russian Tours and Vega Hotel & Convention Center. Interviews with these exhibitors will follow.

Photo by ITB Asia