Demand for travel to Japan remains high

The tourist flow from Russia to Japan increased by 76% in the first quarter of 2025. According to data published on the global website of the Japan National Tourism Organization (JNTO), 29.4 thousand Russians visited the country in January-March 2025.

This is 75.8% more than in the same period a year earlier. In March alone, 18.8 thousand guests from Russia visited Japan, which is almost 78% more than in the same month of 2024.

As BSI Group emphasizes, only a few destinations can boast such impressive growth in the Russian market. Tourists have definitely “got a taste” of Japan, thanks to the available connecting flights via China, tour operator Space Travel emphasizes.

According to tour operator Russian Express, during the cherry blossom season every second client who booked a tour through the Online Express system chose to stay in Tokyo. About 18% of travelers stayed in Osaka, and 12.5% went to Kyoto.

The total number of foreign tourists visiting Japan in the first quarter of 2025 was 10.5 million (+23.1% compared to the same period last year). Among the leading countries in terms of tourist flow are South Korea (2.5 million people), China (2.36 million) and Taiwan (1.6 million).