Transaero kept leadership in the ranking of customer service in social networks
Transaero airline has kept the leadership among Russian airlines who interacts with customers in social networks, in reference to the carrier's rating, the regular component of the world's expert in social media analytics Socialbakers. According to Socialbakers, in the second quarter of 2015, moderators of Transaero provide answers for 94.7% of all requests of its customers in social networks within one day. This figure is significantly higher than the average of the world civil aviation, which is 85.2%.
"This result allowed Transaero to rank first among carriers of the country and second among all air companies operating in Russia," a statement says.
To date, Transaero interacts with clients in all the most popular Russian social networks, Facebook, Twitter, Instagram, and VKontakte.
Socialbakers started compiling the rating "Social Devoted Brand" in 2012. To enter it, the company leading its official community in global social networks, should provide users the opportunity to post questions or comments, do not remove negative messages and reply to more than 65% of the requests of subscribers within 24 hours.
Yury Mishchenko, graduated from Moscow Institute of Foreign Languages, has more than 15 years experience in tourism and travel. Working both in tour operator company as destination manager, and in travel agency as sales manager, he is focused on analysis of Russian tour operators’ daily routine. Recently, Yury works in Baginet Marketing and Sales Agency.