Season-2019: tourists save on trips and reorient from Europe to Turkey
Representatives of tourist retail told the data about the rate of booking of tours for the summer season, and also told how the preferences of tourists have changed and which destinations are in increased demand this year.
The mood of tourist retail on the eve of the high season is quite positive. On the one hand, according to observers, the sales volumes of tours exceed the last year’s figures, on the other hand - margins are falling against a decline of household income. The purchasing power of the Russians, as in the past year, is at a relatively low level, which leads to the fact that tourists are beginning to save. Discouraged by the increased tariffs on a number of popular destinations, tourists are reorienting from high-class hotels to more budget ones, while maintaining the duration of their stay.
In the top of tourist preferences for the summer season is Turkey. Recall, the Turkish hoteliers this year increased the price by 30%, and changed it in to Euros. Moreover, Turkey also does not subsidize charters this season. This is reflected in the final cost of the tour package by not the best way.
New tariffs slightly increased the demand for Greece, Spain, Tunisia and other destinations. Greek hoteliers this year also raised prices within 5-10%, but the final price of the package still turned out to be lower than Turkish. Observers say that Greece drew the flow of tourists from the Turkish destination, but despite this, it will not be possible to move Turkey from the leading position. After all, Turkey has a significant advantage over the European destinations - it is a visa-free country. That is very important for regional tourists.
According to Vladimir Pashkov, the director of the franchise agency of ANEX Tour from Belgorod, Turkey remains a priority for tourists. “Yes, it has risen significantly. There are hotels with the price of the Dominican Republic, but Turkey wins by the duration of flight time. And in general, in the summer season, it has no competitors, so the bookings are going actively.” A similar opinion with a colleague was expressed by Farman Huseynov, the director of the Travel Company.
This year Turkey beats last year's records, including due to the reorientation of tourists from such destinations as Bulgaria, Greece and Spain. “Sales volumes of tours to Bulgaria have significantly declined. We also note a decline for Greece and Spain. Still, these are visa destinations and, moreover, this year they also increased in price. Tourists prefer Turkey,”said Alexan Mkrtchyan, the director of the network of travel agencies Pink Elephant.
In general, observers do not expect stunning results for the summer season, but they are already registering an increase of 10–20% to last year’s figures.