Russians changed their opinion about being fashionable on holidays
The Russians are not so interested to follow the latest fashion trends on vacation. In addition, they have ceased to consider themselves as the most well-dressed tourists. This fact is confirmed by a study conducted by tourist metasearch Momondo among more than 15 000 people from 15 countries.
If in 2014, according to a similar survey of Momondo, 43% of respondents from Russia were convinced that on holiday it is important to be dressed fashionably, in 2015 the same point of view was voiced by only 36% of Russians. It is interesting that in this matter the Russians are on contrary to the global trends. In many other countries, by contrast, confidence is growing that the bad taste on holidays is unacceptable. The number of foreign tourists who think about their image on holidays is growing: Swedish (13% in 2014 and 17% in 2015), Dutch (18% in 2014 and 27% in 2015), Italians (26%in 2014 and 32% in 2015), and British (26% in 2014 and 33% in 2015). The most important question of being fashionable on holidays is for Turkish (42%) and Chinese (54%) tourists.
Russians also changed their opinion about how they look during holidays. In 2014, on the question, which tourists are most stylish, 29% of Russians pointed out on their countrymen, although, in 2015, only 23% of Russians gave the same answer to this question. 27% of Russians consider as the most stylish tourists people from France, and 22% of Russians - people from Italy. According to Russians, travelers from Norway (2%), Finland (2%) and Portugal (2%) are dressed worst.
It is noteworthy, that the descrease in the number of Russian tourists who follow fashion was immediately noticed abroad. In 2015, only 8% (in comparisson to 13% in 2014) of Germans admitted fashion style of Russians, 6% of Chinese. Tourists from Denmark, Finland, Portugal, Sweden and the United States gave only 2% of voices to tourists from Russia for their fashion trends on holidays.
"Reducing the interest of Russians to fashionable clothes during the holidays, in particular, may be related to the economic situation. Our countrymen are not used to indulge in travel, but this year they are trying to cut costs. According to our other research, the majority of Russian tourists (56%) are willing to invest additional funds in sightseeing."Irina Riabovol, the representative of Momondo in Russia, says.
Yury Mishchenko, graduated from Moscow Institute of Foreign Languages, has more than 15 years experience in tourism and travel. Working both in tour operator company as destination manager, and in travel agency as sales manager, he is focused on analysis of Russian tour operators’ daily routine. Recently, Yury works in Baginet Marketing and Sales Agency.