Here we offer you the list of professional travel media who write mostly for travel agents. Tour operators and hotels use these media for publicity and advertisement, therefore, 70-90% of information published there, are PR-articles, company news etc.
If you are willing to enter the market with your own product and to work with travel agents, learn more about these media resources in our review.
urprofi.ru – the most popular media among travel agents in different regions of Russia (except Central part). It includes 4 sections according to the following federal districts: Northwestern, Tatarstan, Volga, Ural, and Southern. It allows hotels and travel companies to target their campaigns. Visits daily: 11.000
Visits monthly: 280.000
profi.travel is rather new media source, created by the same company who owns turprofi.ru especially for travel agents from Central part of Russia. It is organized like a social network, has many learning facilities. For short time became one of the leaders among professional travel media for travel agents. Most tour operators prefer to use this media for advertising; it is the only one among tourism media who shows the exact number of views for each particular article in real time.
The last two years Profi.Travel organizes online fairs where travel agents can participate in webinars, tests and online academies for certain destinations. Although the participation is rather high (starting from 1.500 eur), it guarantees from 700 to 1.500 participants for your online presentation (webinar). The calendar of such events is published for 1-2 years ahead. Visits daily: 12.500
Visits monthly: 300.000
ratanews.ru is official e-newspaper of the Russian Tourism Union. Although it is not so popular as other professional media, the confidence level of published information is very high, since it is under the personal control of press-secretary of RST (Russian Tourism Union). Visits daily: 5.000
Visits monthly: 100.000
tourdom.ru is rather popular web site, which is known first of all by its forum and non-commercial news column. Most travel agents go here to read about gossips, scandals etc. The editors try to publish analytical materials about tour operating on different destinations, asking heads of departments and commercial directors. The resource is more than loyal to its clients (who pay for advertisement) and even blocks negative comments about them on the forum. Visits daily: 13.000
Visits monthly: 300.000
tourprom.ru is one of the most easy-to-use for advertisement campaign web sites (since it has personal account for each client). Most of articles of TourProm are known as short, but full of needed information. All news are confirmed by arguments, no gossips. Visits daily: 45.000
Visits monthly: more than 1.000.000
tourinfo.ru is the oldest newspaper for tourism industry in Russia. In February 2015, the web site was renovated. The media tries to publish not only news, but also analytical articles.
Yury Mishchenko, graduated from Moscow Institute of Foreign Languages, has more than 15 years experience in tourism and travel. Working both in tour operator company as destination manager, and in travel agency as sales manager, he is focused on analysis of Russian tour operators’ daily routine. Recently, Yury works in Baginet Marketing and Sales Agency.