Russian tourists named the most important factors when choosing a place for holidays
Russian tourists choose destinations based on prices, weather conditions and the level of living comfort, the general director of WCIOM (Russian Public Opinion Research Center) Valery Fyodorov said on Friday to the journalists
According to him, 52% of respondents said that the deciding factor when choosing a place for holidays are affordable prices for goods and services in the region. In the second place there are the climatic conditions, 50% of the respondents agreed with that. Comfortable living conditions are in the third place, they are among the important factors for 49% of respondents.
At the same time the lowest value when choosing where to spend holidays is the presence of cultural and historical sites, only 28% of Russians pay attention to that.
Valery Fedorov also noted that the citizens of the Russian Federation look primarily for peace and quiet places, 46% of respondents mentioned that. Five years ago, 41% of respondents appreciated that, 25 years ago - only 27%.
35% of respondents this year said that vacation is the opportunity to travel and to see new things. And another 31% called holidays as the opportunity to improve their health and to undergo treatments. 27% of respondents said they go on vacation to communicate with interesting people, 26% - to have fun, 25% - to broaden their horizons. Only 9% of respondents go to vacation for shopping.
Tourists who are unhappy with the trip (11%), mainly complain that it was too short (39%), and prices too high (34%). Those who did not go anywhere (37%), primarily blame the lack of opportunity to go where they wanted (50%), lack of money (16%) and the weather (15%).
A survey conducted by WCIOM on September 19-20, was attended by 1,600 people from 46 regions of Russia. The statistical error does not exceed 3.5%.
Russian Public Opinion Research Center (WCIOM) is the oldest and the leading marketing and opinion research company in the post-Soviet space. WCIOM conducts the "full cycle" research - from instrument design and data collection to analysis and presentation of results to the clients, in Russia and abroad in the following fields: politics (electoral and approvement ratings, protest activity, etc…); social (education, employment, health care, family, corruption, etc…); business (finance and insurance, real estate and construction, trademarks, branding and reputation management, IT, media research, sports industry, automobile market, etc…).
Yury Mishchenko, graduated from Moscow Institute of Foreign Languages, has more than 15 years experience in tourism and travel. Working both in tour operator company as destination manager, and in travel agency as sales manager, he is focused on analysis of Russian tour operators’ daily routine. Recently, Yury works in Baginet Marketing and Sales Agency.