MITT visitors will have to pay an entrance fee if they don’t have promo code
For the first time MITT 2017 will take place in a three-day B2B format. The exhibition, to be held 14-16 March from 10:00am to 18:00pm in "Expocentre", will operate under a new procedure for visitors´ admission.
In order to limit the access of private and non-core public to MITT 2017 visitors will have to pay an admission fee on site. To get a free access to the show professional visitors can register online using a unique promo code.
This innovation will allow to reduce the number of irrelevant visitors to the exhibition granting the participants more time for business meetings and negotiations. Subsequently, this will increase commercial effect for all MITT exhibitors.
Elizaveta Nazareva, the MITT Director, elaborates further: "The visitors of previous MITT exhibitions will be excluded from paying entrance fees. This concerns the representatives of the tour operators, agent companies, hospitality sector and other tourism business segments. All of them will receive a personal promo code invitation with which they will be able to receive free e-tickets on the official exhibition website. The participants of the current exhibition will also be provided with a promo code that can be used to invite their customers and partners. "
MITT 2017 members commented on the news:
“The B2B focus of the upcoming MITT exhibition is consistent with the realities of the present day. Neither the Russian tour operators nor the foreign participants wish to waste their precious exhibition time on communication with the individual customers. The so-called "private buyers" are clients of travel agencies. They can and should acquire all necessary information from their travel agent. The days of mingle the two streams of visitors with completely different goals and interest have passed” – Dmitry Arutiunov, the General Director of ART-TOUR.
Yury Mishchenko, graduated from Moscow Institute of Foreign Languages, has more than 15 years experience in tourism and travel. Working both in tour operator company as destination manager, and in travel agency as sales manager, he is focused on analysis of Russian tour operators’ daily routine. Recently, Yury works in Baginet Marketing and Sales Agency.